本书适用于高职高专商务英语专业学生, 也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。
【目录】
Unit 1 Team Spirit: Cultivate the Culture ………………………………………… (1)
Fast Reading Ⅰ Does Team Spirit Make Economic Sense? …………………… (6)
Fast Reading Ⅱ Team Building: Fostering the Team Spirit …………………… (8)
Unit 2 Performance Evaluation ……………………………………………………… (11)
Fast Reading Ⅰ Alive Hospice Uses Performance Evaluation in Employee Survey and Sees Benefits ……………………………………………… (16)
Fast Reading Ⅱ Microsoft摧s Performance Evaluation System Roils Coders …… (18)
Unit 3 Uncovering a Company摧s Corporate Culture — a Critical Task for
Job唱seekers …………………………………………………………………… (21)
Fast Reading Ⅰ Fostering New Ideology and Creating Yueda Brand ………… (26)
Fast Reading Ⅱ What Does an Organization摧s Culture Reveal? ……………… (28)
Unit 4 Why Should We Go for Six Sigma? ……………………………………… (31)
Fast Reading Ⅰ Six Sigma — the Soul of Effectiveness ……………………… (36)
Fast Reading Ⅱ Six Sigma Implementation at Siemens ………………………… (39)
Unit 5 General Introduction to Logistics …………………………………………… (41)
Fast Reading Ⅰ Lowering Logistics摧Costs …………………………………… (46)
Fast Reading Ⅱ International Trade, Transport & Logistics …………………… (48)
Unit 6 Challenges Facing Chinese Logistics Industry ……………………………… (51)
Fast Reading Ⅰ Logistics Firms Face Challenge ……………………………… (56)
Fast Reading Ⅱ China摧s Third唱Party Logistics Market Report 2006 …………… (58)
Unit 7 Just唱in唱time …………………………………………………………………… (62)
Fast Reading Ⅰ Focus on Public Transportation ……………………………… (67)
Fast Reading Ⅱ Linyi Focuses on Trade and Logistics ………………………… (69)
Unit 8 Universal Parcel Service …………………………………………………… (72)
Fast Reading Ⅰ Foreign Express Giant Invests in China ……………………… (75)
Fast Reading Ⅱ Corporate Culture of UPS …………………………………… (77)
Unit 9 General Introduction to Insurance ………………………………………… (80)
Fast Reading Ⅰ Executive: Anbang Plans to Move into Life Insurance Sector………………………………………………………………… (84)
Fast Reading Ⅱ ABC Puts Emotionally Involved Reporter on Hurricane Insurance Story …………………………………………………………… (86)
Unit 10 IPR and Economic Growth ………………………………………………… (89)
Fast Reading Ⅰ Jordan Benefits from Intellectual Property Reforms ………… (94)
Fast Reading Ⅱ Strategic Moves ……………………………………………… (97)
Unit 11 Human Relationship in the 21st Century ……………………………… (100)
Fast Reading Ⅰ How to Deal With Misunderstanding ………………………… (104)
Fast Reading Ⅱ The Most Beautiful Heart …………………………………… (106)
Unit 12 Cross唱cultural Communication …………………………………………… (108)
Fast Reading Ⅰ Breaking the Barriers of Intercultural Communication ……… (113)
Fast Reading Ⅱ Christmas Celebrations Around the World ………………… (115)
Unit 13 Business Etiquette ………………………………………………………… (118)
Fast Reading Ⅰ Business Culture in China …………………………………… (122)
Fast Reading Ⅱ Helpful Negotiation Tips …………………………………… (125)
Unit 14 Interview Skills …………………………………………………………… (127)
Fast Reading Ⅰ On唱campus Interviewing ……………………………………… (131)
Fast Reading Ⅱ Worst Interview Experiences ………………………………… (133)
Unit 15 The Future of World Economy …………………………………………… (136)
Fast Reading Ⅰ Developing Countries Shaping the Future of World Agriculture Trade ………………………………………………………… (141)
Fast Reading Ⅱ IMF Predicts Energetic World Economy for 2007 -2008 … (144)
Unit 16 Sustainable Development ………………………………………………… (147)
Fast Reading Ⅰ Attracting Talents …………………………………………… (151)
Fast Reading Ⅱ Ending Poverty ……………………………………………… (153)
Key to Exercises ……………………………………………………………………… (156)
Reference ……………………………………………………………………………… (164)