每单元由五部分组成, 文章语言真实地道, 信息量大, 主题一致,便于巩固。通过解读课文, 学生可以了解专业知识; 培养良好的听、说、读、写、译的习惯; 提高思考、解决问题的能力; 扩大词汇量。
【目录】
Unit 1 …………………………………………………………………………………… (1)
TEXT Advertising ………………………………………………………………… (1)
SUPPLEMENTARY READING Sales Promotion ……………………………… (9)
Unit 2 …………………………………………………………………………………… (12)
TEXT WTO in Brief …………………………………………………………… (12)
SUPPLEMENTARY READING Greater Wealth of Nations ………………… (21)
Unit 3 …………………………………………………………………………………… (24)
TEXT IMF at a Glance ………………………………………………………… (24)
SUPPLEMENTARY READING Gold in the IMF …………………………… (32)
Unit 4 …………………………………………………………………………………… (35)
TEXT Multinational Corporations ……………………………………………… (35)
SUPPLEMENTARY READING Foreign Direct Investment — Era of the Multinationals ………………………………………………………………… (44)
Unit 5 …………………………………………………………………………………… (47)
TEXT World Tourism Organization …………………………………………… (47)
SUPPLEMENTARY READING Travel with a Travel Agent ………………… (55)
Unit 6 …………………………………………………………………………………… (59)
TEXT Imports and Exports ……………………………………………………… (59)
SUPPLEMENTARY READING Preparations for Export ……………………… (67)
Unit 7 …………………………………………………………………………………… (71)
TEXT Methods of Payment for Imports and Exports …………………………… (71)
SUPPLEMENTARY READING Letters of Credit …………………………… (79)
Unit 8 …………………………………………………………………………………… (83)
TEXT The Costs of Economic Growth ………………………………………… (83)
SUPPLEMENTARY READING Asia Chokes on Growing Pollution ………… (90)
Unit 9 …………………………………………………………………………………… (93)
TEXT Climate Change — Hot under the Collar ……………………………… (93)
SUPPLEMENTARY READING Sustainability ……………………………… (100)
Unit 10 ………………………………………………………………………………… (102)
TEXT Advertising: It摧s Everywhere …………………………………………… (102)
SUPPLEMENTARY READING Magazine Market …………………………… (110)
Unit 11 ………………………………………………………………………………… (113)
TEXT The Intellectual Property Rights & the International Consumers(113)
SUPPLEMENTARY READING Trademarks and Patents …………………… (120)
Unit 12 ………………………………………………………………………………… (124)
TEXT Developing an Intercultural Training Program ………………………… (124)
SUPPLEMENTARY READING Cultural Stereotypes and Misunderstandings(131)
Unit 13 ………………………………………………………………………………… (134)
TEXT Quality of Service at McDonald摧s ……………………………………… (134)
SUPPLEMENTARY READING Apple and IBM …………………………… (142)
Unit 14 ………………………………………………………………………………… (145)
TEXT Insurance ………………………………………………………………… (145)
SUPPLEMENTARY READING Marine Cargo Insurance …………………… (153)
Unit 15 ………………………………………………………………………………… (157)
TEXT What Kind of Negotiations Are You Preparing for? ………………… (157)
SUPPLEMENTARY READING A Guide to Successful Negotiations ……… (165)
Unit 16 ………………………………………………………………………………… (169)
TEXT Welcome to the Wired World ………………………………………… (169)
SUPPLEMENTARY READING Foreign Banks Eye Online Business ……… (176)